Efficient product data management for Neuco AG
Together with a&f systems, Neuco AG successfully changed over to the media-neutral Contentserv product data management system.
In the beginning, the project focused on the “print” business. During the course of the project, however, the approach changed to “digital first”, which meant that the print catalogue production took a back seat for the time being. The various use cases were implemented in the system step by step, enabling Neuco to transfer its entire product portfolio to Contentserv, where marketing-relevant information such as texts, technical data, images or diagrams (e.g. light distribution curves) were then gradually added to the products. When the Neuco website was relaunched in March 2018, the website data was already taken directly from Contentserv. In March 2019, another major step was on the agenda – updating the Contentserv system from Version 14 to Version 18. Even in the future, the system will still create challenges and require adjustment to further optimise data maintenance and quality and increase productivity. These challenges will continue to initiate small projects, which a&f systems ag is honoured to implement together with Neuco.
Every major project comes with obstacles that need to be tackled. One of the challenges during the joint project with Neuco AG was the automatic creation of product texts that are compiled from various product attributes. The software developer created a special module for this purpose called “StringFunctions”. It provides a slick and user-friendly solution for compiling and distributing information from various product attributes without any programming knowledge. Today, StringFunctions comes as standard in Contentserv. Another specific challenge was the full automation and workflow-controlled creation of product data sheets (PDF) as from a certain product maturity level. This was implemented with the “SmartDocuments” Contentserv module. SmartDocuments are individually programmed (PHP, HTML, CSS) and configured and can therefore be provided as templates for creating the PDFs.
«The cooperation between Neuco AG and a&f systems ag is always based on open and honest communication. It is great fun working together.»Fabian Arnold, System Engineer Applications a&f systems ag
The introduction of the Contentserv PIM/MAM system has provided Neuco AG with significant added value for its product data management and is an essential part of its daily business. The “all in one” Contentserv system has hugely simplified data maintenance. This shows in aspects such as data quality and productivity during daily business.
«a&f systems is a strong, honest and reliable partner. All of our requirements have been met to our complete satisfaction.»Pascal Läubli, Head of Marketing and member of the management board of Neuco AG