Webinar: Content Orchestration for Storytelling

Compelling content that can be used both digitally and in print - WoodWing Assets and WoodWing Studio can help you manage your storytelling processes. Ross Paterson, CEO at WoodWing, and Tom Pijsel, Senior Product Manager at WoodWing, explain how it works in an engaging webinar. Further information can also be found in the white paper «The marketer's guide to Content Orchestration».

The challenge – Content Spaghetti

We live in a «content world». People spend more time with different types of media than ever before. Content and storytelling in the right place can have a major impact on users and readers. However, there are various challenges that companies have to face when creating their stories both in the technical side of things, and also with their workflow management. A lack of structure and visibility, loose ends, and the risk of losing assets is a common problem that WoodWing calls «content spaghetti». Lost time, inefficiency, and increased operating costs are just some of the consequences.

The solution – Content Orchestration

In IT, orchestration is «the automated configuration, coordination, and management of computer systems and software». WoodWing has adapted the term from IT to content production and brand storytelling. It describes a state in which tools are seamlessly integrated and working with one another, combined with strong workflow management, training, and the right organization.

The way – Storytelling

Stories create an emotional connection with the customer. But before these can be created, the company should ask itself some practical questions:

• How do you create consistent workflows?
• How do you build a coherent system?
• How do you publish across multiple channels?
• How can personalization and differentiation be improved when storytelling your brands?

The connection – WoodWing

WoodWing connects all major solutions you already have been using. This includes, for example, the Adobe Creative Cloud or your PIM system. With Woodwing, you can define rules, manage workflows, and publish your content to any channel. More information can be found in the webinar or download the white paper.

To the webinar

To the whitepaper